Why Supporting Local Businesses Matters in Maui

Visiting Maui is a dream destination for families looking to soak in its natural beauty, experience authentic Hawaiian culture, and create lasting memories. But as tourism continues to shape the island’s economy and environment, travelers have a unique opportunity to support Maui’s local communities in a meaningful and sustainable way. Shopping, eating, and staying local not only brings financial benefit to island residents but also helps preserve the traditions and ecosystems that make Maui such a unique paradise.

Choose Locally Owned Accommodations

Large resort chains may be tempting, but family-friendly guesthouses, bed and breakfasts, and small eco-lodges offer an enriching alternative. Local accommodations often reflect the island’s cultural heritage, offer more personalized service, and make a smaller environmental footprint. Consider booking stays with Native Hawaiian-owned inns or eco-conscious vacation rentals that support community-based tourism practices.

Eat at Family-Run Restaurants and Food Trucks

Maui’s culinary landscape is a fusion of Hawaiian, Asian, and Pacific Islander flavors, and there’s no better way to experience it than through local eateries. Food trucks like Geste Shrimp, Like Poke?, and Mo ‘Ono serve fresh, local dishes with aloha spirit. For sit-down meals, seek out locally owned spots like Da Kitchen or Hali’imaile General Store. These places source ingredients from the island’s farms and fisheries, keeping your tourism dollars in the community.

Support Local Farmers and Artisans

Shop at Farmers Markets

Maui is home to numerous weekly farmers markets that sell fresh tropical fruits, local honey, handmade crafts, and more. The Upcountry Farmers Market in Kulamalu Town Center and the Maui Swap Meet in Kahului are great family-friendly places to stroll around on a weekend morning. Bring reusable bags and stock up on locally grown goods while meeting the farmers themselves.

Buy Handmade, Not Mass Produced

Skip big-box souvenir shops and invest in authentic Hawaiian crafts like lauhala woven hats, koa wood carvings, and locally made soaps or candles. Look for labels that include “Made in Hawaii” and check out places like Maui Hands, Native Intelligence, or local artist collectives that showcase the work of Hawaiian makers.

Choose Eco-Friendly, Locally Made Products

Supporting local companies that champion sustainability is a win-win for the planet and Maui’s economy. If you’re planning beach days with the family, make sure to use reef-safe products to protect the island’s delicate marine life. For example, Coco Botanicals offers a family-safe, natural, and mineral-based sunscreen that is Hawaii-compliant and gentle on the coral reefs. By choosing locally made eco-products, you’re helping small businesses thrive while protecting Maui’s environment.

Book Local Tours and Experiences

Instead of mass tourism excursions, look for small group tours operated by local guides. Whether you’re exploring Hana Road, going on a whale-watching tour, or taking a family surf lesson, a local guide provides insider knowledge and a cultural perspective you won’t get from a corporate-run operation. Consider cultural experiences like lei-making, hula dancing, or taro farming workshops led by Native Hawaiian educators.

Be Respectful and Mindful Travelers

Supporting local goes beyond spending money — it’s also about respect. Educate your family on Hawaiian customs and language before arriving. Encourage kids to learn Hawaiian words like aloha (love, hello, goodbye) and mahalo (thank you). Always follow signage on trails and beaches, and avoid overcrowding sacred or ecologically sensitive areas.

Tips for Responsible Travel Planning

• Pack eco-conscious essentials like reusable water bottles, reef-safe sunscreen, and waste-free snacks
• Research businesses that are Native Hawaiian-owned or certified by organizations like the Hawai‘i Alliance for Community-Based Economic Development (HACBED)
• Ask your hotel or host where they recommend for local, off-the-beaten-path experiences

Make a Lasting Positive Impact

Every dollar you spend on local Hawaiian businesses strengthens families, encourages cultural resilience, and protects environments that sustain life and community on Maui. As a visitor, your choices matter. From the sunscreen in your beach bag to the pineapple in your smoothie, when you choose local, you bring aloha with you—not just home, but forward into the future.